For many decades, telephone book is a popular print products. It is an indispensable source of information for each family. Average statistical average family of 3-4 people, and accordingly the same statistics, every person applying for the information contained in the directory on average 44 times a year. At the moment only in Donetsk, there are nearly 450,000 telephone subscribers, not including organizations and commercial institutions. Given this information is not difficult to count the number of appeals to the reference publication.
Despite the digital media and numerous Internet offers, telephone directories, in particular well-known 'Yellow Pages' are an effective advertising medium for many small businesses, firms that specialize in providing services. In this directory you can place an ad, clearly focused on defined target group. The announcement, posted in the phone book, is working on a large audience of potential customers for a long time. This ad is user-friendly, as takes part Preliminary information searches and lets you select the option you want without extra time and sometimes money (the cost of long distance calls) cost. Announcement of the handbook is an ideal complement to all other ways of advertising, allowing for the known name to find information of interest to the firm, because advertisements have become an integral part of telephone directories and are successfully operating for the benefit of advertisers. This kind of advertising, not annoying your potential customer, and helps him in finding the necessary information. Besides widespread in the United States of posters and large banners 'Yellow Pages' are second-best means of advertising for local businesses.