Christams trouble pleasing to many. To trade the time before the New Year is especially important to increase sales. Before the leaders of trade organizations raises the question – how to organize a sale before the holidays, make it most effective? First of all, that the sale is successful, it must know about customers. Advertising – the most effective way of informing potential buyers. Trading companies are large advertising campaign in the media, on television, the Internet, inviting them to buy products on the shares.
Some are counting on the people who will walk past, or to buyers who are waiting for a special discount. It is also important remember chtoi patrons must not forget to notify of the sale. There are five zones of layout that inform customers that the sale is a stimulating and buyers to participate in it (PO S): 1. Outdoor advertising – a special window decoration, signboards. Will be effective advertising banners, street banners and growth figures, which are placed next to the store and in which the written appeal to participate in the sale.
2. Input advertising – ads at the entrance and near the door (usually a full-color large-format printing to film). 3. Indoor advertising – design shop floor. This is, first and foremost, the development of advertising and information navigation, to show where exactly is the sale, and indicate ways to pass the desired zone. 4. Zone sales – an area which shows that products covered by the sale must be particularly noted that it was impossible to ignore and easy to find (there is a price list and colored guides pointers). 5. Zone ‘impulse buying’ – a zone in front of cash register. This is the last place before leaving the store, where You can catch the attention of the buyer, to remind him that he had not yet made a successful purchase. An important point of advertising design – is to create a festive atmosphere around the pre-New Year sales. This colorful design showcases and shopping areas with decorative elements with LED backlight and light dynamics, promotional posters and banners, applications using wide-format printing. It is important to understand that Pre-sale – it’s advertising campaign, which is temporary in nature, so it is very important point – the price-quality ratio.