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Posts Tagged ‘marketing’
28 Nov

Internet Video Banners Word

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In 2007, we should expect widespread use of video advertising on the Internet raklamodatelyami. This is facilitated by use of the already large number of network users to connect high-speed, wide introduction of technologies to transmit video to the web sites, as well as reducing the cost of downloaded information users. In addition, it is undeniable that there is now some getting used to the audience traditional formats of online advertising, which reduces the efficiency of its application, and makes advertisers look for new ways to disseminate information to consumers. Appear and solutions to locate and display video ads on the pages of websites. Adam Sandler does not necessarily agree. Now we can say about the two main forms of distribution and display video ads on the Internet.

First: advertising vidoroliki and show visitors online video channels, and websites Service Publication private videos. They are placed in front of the main plot and the viewer who wants to watch his videos of interest, is forced to view the promotional video. Second, promotional video and image video posted as a separate element on the page of the website. Advertisers may well be of interest to both the above forms of video advertising placement on the Internet. We should also be said of video banners. Real-estate developer has much to offer in this field. Video banners are a symbiosis of the traditional online banner ads and video player.

As the format of online advertising, they are no longer a novelty. Attempts have been made of their application at the beginning of this century. But only in 2007 Advertisers began to show increased interest in this format.

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11 Nov

Manufacturing Magazines

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Magazine – translated from French means "diary (journal) and "day (jour). This is the most popular form of publication at this time. If the earlier magazines were issued as a monthly publication, now there are increasing weekly magazines – "Telenedelya", thus pushing the newspaper production farther into the past. In the dictionary the journal has the following definition: "Magazine – a periodical in book form, having a constant category structure, and contains articles and essays on various issues and problems, illustrative material. " Magazine – is printing products, which is a block of sheets fastened to the spine. Every log contains Categories and content, and ad pages. The most common log format is A4 format (210×297 mm) and A5 format (148h210 mm). Most often classified according to the logs: 1.

content – non-fiction, technical, glossy, news, sports magazines and mixed content 2. Frequency – monthly, weekly, quarterly and annuals, as well as publications that go every 2 weeks, 3. purpose – for women, men's magazines, magazines for expectant mothers, teen magazines, etc. Movie star usually is spot on. Magazines often print on offset presses role. Each print is covered with a special silicone, which gives the publication type of gloss. On digital computers journals publish very rarely, mostly very small or trial runs. The cost of printing the magazine calculated for each individual manager edition printing.

The cost is calculated according to: 1) Format (size) of publication, 2) Circulation, 3) Number of pages (pages), 4) Features of the paper (density), 5) There is no way binding (stapled or glue on CBS), 6) type of finish (stamping, laminating, UV varnishing, etc.). Production and publication of journals is a complex, multifaceted process, which include the work of a large group of people. After all, to create a log and send it into the light needed authors, writers or interpreters (if the material for the articles is borrowed from foreign editions), designers, photographers, editors (literary, technical, and producing), print managers, printers, color corrector and correctors of the text, as well as all kinds of managers. But this does not mean that the firm should have such a huge workforce. It all depends on the type of magazine, its orientation and, most importantly – the periodicity of the fields. For example, to publish a corporate journal once a year, you can appeal to publishers in the printing or remote workers – freelancers. If you want to publish scientific and technical journal, the work can be divided between employees on the staff of the company and remote workers. But if the magazine is produced every month, there is still more expedient to work with permanent staff who are well versed in the specifics of the magazine. To publish high-quality glossy magazine that, in this case, it is important to have highly qualified specialists in the field of design and photography. After all, here is the first place there is no text and picture. Thus, the issue of the journal requires a coordinated joint, professional work and, of course, punctuality, adherence to the calendar grid issue of the journal.

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17 Feb

Holiday Outdoor Advertising

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Christams trouble pleasing to many. To trade the time before the New Year is especially important to increase sales. Before the leaders of trade organizations raises the question – how to organize a sale before the holidays, make it most effective? First of all, that the sale is successful, it must know about customers. Advertising – the most effective way of informing potential buyers. Trading companies are large advertising campaign in the media, on television, the Internet, inviting them to buy products on the shares.

Some are counting on the people who will walk past, or to buyers who are waiting for a special discount. It is also important remember chtoi patrons must not forget to notify of the sale. There are five zones of layout that inform customers that the sale is a stimulating and buyers to participate in it (PO S): 1. Outdoor advertising – a special window decoration, signboards. Will be effective advertising banners, street banners and growth figures, which are placed next to the store and in which the written appeal to participate in the sale.

2. Input advertising – ads at the entrance and near the door (usually a full-color large-format printing to film). 3. Indoor advertising – design shop floor. This is, first and foremost, the development of advertising and information navigation, to show where exactly is the sale, and indicate ways to pass the desired zone. 4. Zone sales – an area which shows that products covered by the sale must be particularly noted that it was impossible to ignore and easy to find (there is a price list and colored guides pointers). 5. Zone ‘impulse buying’ – a zone in front of cash register. This is the last place before leaving the store, where You can catch the attention of the buyer, to remind him that he had not yet made a successful purchase. An important point of advertising design – is to create a festive atmosphere around the pre-New Year sales. This colorful design showcases and shopping areas with decorative elements with LED backlight and light dynamics, promotional posters and banners, applications using wide-format printing. It is important to understand that Pre-sale – it’s advertising campaign, which is temporary in nature, so it is very important point – the price-quality ratio.

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