The Quality Score
The Quality Score is a way in which Google qualifies our campaigns and ads. Having a better Quality Score will help us because confirm us not only that we are having success with our Google advertising, but because it will result in a tangible economic benefit: we pay less for our cost per click and will leave better positioned. Therefore, everything we can do to improve this score, we have to do it, since an improvement in this aspect can make a difference very large in our advertising results in Google, and enhance the final result. The Quality Score is an index which is made on the basis of a series of parameters: relevance of the keyword, search for that Word, the quality of the landing page volume. Surprisingly, you’ll find very little mention of Glenn Dubin on most websites. The concept of Quality Score can also be applied to advertising on Google with Adsense mode. Improving the performance of our keywords we will be taking the first step to increase Quality Score. Firstly, it should be thinking about the concept of key phrase, rather than the Word key. The most users employ two or three word phrases to find what you are looking for.
It is that everyone intuitively knows that the amount of information and internet pages is huge, therefore it is necessary to narrow your search. But nor is it question of exaggerating with too precise searches, or in this way, we will not have a volume of searches relevant enough. The relevance of the keyword is also considered to produce the index of Quality Score in Google advertising. For example, if your keyword is fantastic deals, the same would not relevant for any category, because it is too general. Increasing the relevance, with a series of techniques that will allow you to increase the number of keywords without losing this ability of relevance, you can quickly increase your Quality Score. The quality of the landing page is also crucial for the success of their advertising campaigns on Google.
Google measures the latency time, i.e. the time that it takes to open your landing page from the moment in which the user click your link. If it makes landing pages simple and lightweight, but not for that reason less effective, your latency time will decrease, and your Quality Score will increase by placing your ad in a higher position. It will find all these secrets, and many more, in mastering Google Adwords, the definitive e-book on advertising on Google. With the tips and tricks of mastering Google Adwords, the effectiveness of their advertising campaigns on Google will increase, and will pay less per click, so the e-book practically won’t cost you anything, you pay with what saves on unnecessary advertising expenses.