Foursquare is a social tool based on mobile devices that facilitates the geo-positioning and the interaction of users with your trusted network and different environments / sites that they visit. Foursquare has become very short time in a social network involving large numbers of people, especially those (especially young people) who like to interact at all hours and from your mobile phone with different social networks. If before they were Facebook and Twitter, mainly, is now also joined Foursquare. However, like everything else, this social network has detractors and supporters. Not long ago I read in various media that Foursquare and Chatroulette were regarded as two of the worst inventions for many years. However, and despite the inconvenience that this network can have, there is no doubt that begins to emerge as an environment in which people like to participate and in which companies can find a niche market untapped in their constant search for new customers.
But, that is and how Foursquare? We could It is a social tool that works on mobile devices, enabling geoposiconarnos in a particular site (Enterprise, business, cafe, restaurant, room entertainment, concert, etc.) to be in view of our friends and acquaintances. Simply to do a check-in on your mobile phone when we arrived at a site that allows it. In this way we will be visible from our friends and acquaintances (which you can import from Facebook, Twitter and other services), allowing them to know where we are and can issue opinions and views on the site in particular. Somehow, the application becomes also a game, how many more times we go to one same site greater range can reach and more virtual prizes we can get. In this sense we can become the biggest (Mayor) of a site if we are the ones who most times have gone, so the local in question (this already works in the U.S.) can even offer us real gifts or discounts on their products / services. Foursquare is really a way of social invigoration that works on the basis of awards given by certain behaviors (assistance to one place on repeated occasions, continuous check-in comments and mostly positive reviews for the site visit, etc) and that has a significant viral trend.
If many users are going to one place and the comments are positive, this will attract new users that will be recorded and will compete by having the largest possible number of visits, which, we can not deny it, it is fantastic for the visited sites, understood these as business or businesses. In coming days I will add a post in which I will talk about the advantages of Foursquare for companies. The figures are not deceptive. There are now more than 1 million users of this social tool and it is estimated that its growth rate exceeds 15,000 new users and about 350,000 check-in per day. Respect of the companies or businesses that make use of this application, according to various studies could speak of approximately 1.5 million registered sites which, surely, they will be taking much party and benefits of this social culture. And already to end this initial post on Foursquare, I would say that you can currently use mobile phones such as Android, BlackBerry, iPhone, etc.. and that the integration of the service with Twitter and Facebook is total, since the application can be configured to raise the user content to Foursquare and at the same time in these networks. Original author and source of the article